#3D0734
Purple family

Aubergine

Also known as: opulent · deep · sophisticated · mysterious · luxurious
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Hex #3D0734
RGB rgb(61, 7, 52)
HSL hsl(310°, 79%, 13%)
CMYK 0 · 89 · 15 · 76
RAL RAL 4007 · Purple Violet
NCS S 7020-R

RAL and NCS values are nearest equivalents, not official designations.

Meaning

In Western cultures, aubergine signifies luxury and elegance, commonly used in high-end fashion and home decor. Conversely, in some Eastern cultures, the color can evoke a sense of mourning or sadness, demonstrating the complex symbolism attached to this deep hue.

The term 'aubergine' originates from the French word for eggplant, which was first cultivated in India around the 6th century. In the 18th century, this color gained popularity in Europe as a fashionable choice among the elite, especially during the Victorian era, where deep purples were sought after.

opulentdeepsophisticatedmysteriousluxurious

Similar colors

Ranked by CIE76 ΔE — the perceptual distance from Aubergine. Lower ΔE means a closer match (below ~2 is barely distinguishable).

All 31 Purples →

Shades & tints

Nine steps of Aubergine by lightness — from #20041B (darkest) to #9A7E95 (lightest). Click any to copy.

-40% #20041B
-30% #270421
-20% #2E0528
-10% #36062E
BASE #3D0734
+15% #54254C
+30% #6C4365
+50% #83607D
+70% #9A7E95

Complementary

Sitting opposite Aubergine at 130° on the color wheel, these give the highest-contrast pairings.

Palettes

Curated 5-color combinations featuring Aubergine.

#3D0734
#A54C7A
#F5F5F5
#4B2C91
#6A0F8E

Ethereal Night

Dreamy Elegance
#3D0734
#D1C6E7
#888888
#5F2E91
#A66C9A

Regal Garden

Sophisticated Charm
#3D0734
#1C1C1C
#FFFFFF
#8E6B9A
#4B3C40

Midnight Escape

Mysterious Serenity

Aubergine scale

A 50–900 tonal scale with Aubergine anchored at 500 — ready to drop into a design system. Click any step to copy.

50 #EFEBEF
100 #DCD2DA
200 #B5A1B2
300 #8E6F89
400 #663B5F
500 #3D0734
600 #32062B
700 #280522
800 #1F041A
900 #150212

Accessibility

Works well as text on light backgrounds; fails on dark.

Aa Best text color: #FFFFFF · 16.43:1
Aubergine as text on… Ratio AA AAA
Aa White background 16.43:1 Pass Pass
Aa Black background 1.28:1 Fail Fail

Thresholds: AA needs 4.5:1 (normal text) / 3:1 (large); AAA needs 7:1 / 4.5:1. Large = 18pt+ or 14pt+ bold.

How to use #3D0734

Copy-ready values for CSS, screen and print, plus the extra conversions designers reach for.

CSS color: #3D0734;
CSS color-mix (lighten 30%) color-mix(in srgb, #3D0734 70%, white)
HSV / HSB 310°, 89%, 24%
CMYK (print) 0, 89, 15, 76
Decimal 3999540
Nearest web-safe #330033

Color vision

How Aubergine appears to viewers with the three main types of color blindness (~1 in 12 men, 1 in 200 women). Simulated approximations.

Normal vision

#3D0734

Protanopia (no red)

#262529

Deuteranopia (no green)

#292D27

Tritanopia (no blue)

#3A211F
Indigo
18 / 31 Purples Periwinkle Purple
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