#7B3F00
Brown family

Chocolate

Also known as: earthy · rich · warm · luxurious · comforting
Hex #7B3F00
RGB rgb(123, 63, 0)
HSL hsl(31°, 100%, 24%)
CMYK 0 · 49 · 100 · 52

Meaning

The psychology, symbolism and cultural history of Chocolate.

In Western cultures, chocolate often symbolizes luxury and indulgence, while in some indigenous cultures of Central America, it was revered as a sacred beverage, representing wealth and power. Contrastingly, in Eastern cultures, it can signify grounding and stability.

The term 'chocolate' originates from the Nahuatl word 'xocolātl', used by the Aztecs in the 15th century, where cacao was consumed as a bitter drink. Initially, chocolate was a luxury item in Europe, accessible only to the affluent, before becoming a staple commodity by the 19th century.

earthyrichwarmluxuriouscomforting

Similar colors

The closest colors to Chocolate by perceived distance.

All 35 Browns →

Shades & tints

9 variations of Chocolate by lightness, from dark to light.

-40% #402100
-30% #4F2800
-20% #5D3000
-10% #6C3700
BASE #7B3F00
+15% #8B561F
+30% #9B6D3D
+50% #AB845C
+70% #BA9B7A

Complementary

Colors that pair beautifully with Chocolate on the color wheel.

Palettes

Curated 5-color combinations featuring Chocolate.

#7B3F00
#FFA500
#F5F5F5
#8B4513
#C0C0C0

Autumn Harvest

Cozy Comfort
#7B3F00
#3E2723
#FFFFFF
#D2691E
#8B0000

Cafe Mocha

Warm Indulgence
#7B3F00
#4B8B3B
#BEBEBE
#2F4F4F
#FFD700

Woodland Retreat

Natural Serenity
Brown
2 / 35 Browns Tan
Copied!