#0072BB
Blue family

French Blue

Also known as: vibrant · elegant · artistic · sophisticated · bold
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Hex #0072BB
RGB rgb(0, 114, 187)
HSL hsl(203°, 100%, 37%)
CMYK 100 · 39 · 0 · 27
RAL RAL 5015 · Sky Blue
NCS S 2040-B10G

RAL and NCS values are nearest equivalents, not official designations.

Meaning

In France, French Blue symbolizes elegance and sophistication, often associated with the artistic movements of the late 19th century. While in Western cultures it evokes calmness and creativity, in some Eastern contexts, it can represent sadness or mourning.

The term 'French Blue' became prominent in the 18th century, particularly with the Sèvres porcelain factory, founded in 1740, which popularized this shade. The color gained further cultural significance through its use in military uniforms during the Napoleonic Wars, symbolizing valor and pride.

vibrantelegantartisticsophisticatedbold

Similar colors

Ranked by CIE76 ΔE — the perceptual distance from French Blue. Lower ΔE means a closer match (below ~2 is barely distinguishable).

All 45 Blues →

Shades & tints

Nine steps of French Blue by lightness — from #003B61 (darkest) to #7AB6DC (lightest). Click any to copy.

-40% #003B61
-30% #004978
-20% #00578E
-10% #0064A5
BASE #0072BB
+15% #1F83C3
+30% #3D94CB
+50% #5CA5D3
+70% #7AB6DC

Complementary

Sitting opposite French Blue at 23° on the color wheel, these give the highest-contrast pairings.

Palettes

Curated 5-color combinations featuring French Blue.

#0072BB
#E0F7FA
#FFFFFF
#009688
#FF5722

Ocean Breeze

Fresh Calm
#0072BB
#2C3E50
#BDC3C7
#E74C3C
#F39C12

Parisian Nights

Chic Urban
#0072BB
#F0F8FF
#AAB2B6
#6B8E23
#FFB6C1

Serene Skies

Tranquil Dream

Used by

Brands and institutions known for using French Blue.

TwitterFord

French Blue scale

A 50–900 tonal scale with French Blue anchored at 500 — ready to drop into a design system. Click any step to copy.

50 #EBF4FA
100 #D1E6F3
200 #9EC9E5
300 #6BADD8
400 #3690C9
500 #0072BB
600 #005D99
700 #004B7B
800 #00395E
900 #002740

Accessibility

Works well as text on light backgrounds; fails on dark.

Aa Best text color: #FFFFFF · 5.09:1
French Blue as text on… Ratio AA AAA
Aa White background 5.09:1 Pass Large only
Aa Black background 4.12:1 Large only Fail

Thresholds: AA needs 4.5:1 (normal text) / 3:1 (large); AAA needs 7:1 / 4.5:1. Large = 18pt+ or 14pt+ bold.

How to use #0072BB

Copy-ready values for CSS, screen and print, plus the extra conversions designers reach for.

CSS color: #0072BB;
CSS color-mix (lighten 30%) color-mix(in srgb, #0072BB 70%, white)
HSV / HSB 203°, 100%, 73%
CMYK (print) 100, 39, 0, 27
Decimal 29371
Nearest web-safe #0066CC

Color vision

How French Blue appears to viewers with the three main types of color blindness (~1 in 12 men, 1 in 200 women). Simulated approximations.

Normal vision

#0072BB

Protanopia (no red)

#3132A9

Deuteranopia (no green)

#2B22A5

Tritanopia (no blue)

#069B98
Air Force Blue
23 / 45 Blues Bleu de France
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