#967969
Brown family

Mocha

Also known as: earthy · rich · inviting · warm · subdued
Hex #967969
RGB rgb(150, 121, 105)
HSL hsl(21°, 18%, 50%)
CMYK 0 · 19 · 30 · 41
RAL RAL 7034 · Yellow Grey

RAL and NCS values are nearest equivalents, not official designations.

Meaning

The psychology, symbolism and cultural history of Mocha.

In Western cultures, mocha often symbolizes comfort and warmth, evoking the cozy feeling of enjoying a cup of coffee. Conversely, in some Middle Eastern traditions, it represents hospitality and generosity, reflecting the cultural significance of coffee as a communal beverage.

The term 'mocha' originated in the 17th century, named after the port city of Mocha in Yemen, known for its high-quality coffee. The coffee trade flourished during this time and the color became synonymous with the rich, dark brown hues of the beverage.

earthyrichinvitingwarmsubdued

Similar colors

The closest colors to Mocha by perceived distance.

All 35 Browns →

Shades & tints

9 variations of Mocha by lightness, from dark to light.

-40% #4E3F37
-30% #604D43
-20% #725C50
-10% #846A5C
BASE #967969
+15% #A3897B
+30% #AF998D
+50% #BCA99F
+70% #C8B9B1

Complementary

Colors that pair beautifully with Mocha on the color wheel.

Palettes

Curated 5-color combinations featuring Mocha.

#967969
#D1BBA0
#FFFFFF
#6F4C3E
#C5BBA1

Café Comfort

Cozy Vibes
#967969
#4B3D3D
#F5F5F5
#A8A08D
#7D6B5C

Earthy Retreat

Natural Escape
#967969
#BFA6A1
#2C2C2C
#F1E1D5
#C4BBA1

Warm Embrace

Comforting Warmth

Used by

Brands and institutions known for using Mocha.

StarbucksDunkin'
Chestnut
11 / 35 Browns Taupe
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