#B7410E
Red family

Rust

Also known as: earthy · warm · muted · organic · decayed
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Hex #B7410E
RGB rgb(183, 65, 14)
HSL hsl(18°, 86%, 39%)
CMYK 0 · 64 · 92 · 28
RAL RAL 2001 · Red Orange
NCS S 3040-Y60R

RAL and NCS values are nearest equivalents, not official designations.

Meaning

In Western cultures, rust symbolizes resilience and the beauty of imperfection, often representing the passage of time. Contrastingly, in some Eastern traditions, it can signify change and transformation, highlighting the dual nature of deterioration as a precursor to renewal.

The term 'rust' has its origins in the Old English word 'rust,' which referred to the reddish-brown oxidation of iron. By the 18th century, this color began to be recognized for its aesthetic qualities, influencing art and design, particularly in the Arts and Crafts movement.

earthywarmmutedorganicdecayed

The story of Rust

Where the name and the color come from.

Rust is named after iron oxide — the reddish-brown crust that forms when iron corrodes in air and moisture. The color is that exact weathered orange-brown: warm, muted and unmistakably earthy.

Far from reading as decay, rust has become a beloved decorating and fashion color precisely because of its organic, lived-in warmth. It is autumn distilled into a single hue.

Where you'll see Rust

The places, brands and moments that shaped this color.

Weathering steel architecture

Corten steel is engineered to form a stable rust patina, and architects use that orange-brown surface as a deliberate, sculptural finish.

Autumn and harvest

Rust is shorthand for fall foliage and harvest palettes, dependable in seasonal fashion and decor.

Bohemian and 1970s interiors

Rust anchored the earthy, terracotta-and-mustard palettes of the 1970s and their ongoing boho revival.

Using Rust in design

How it behaves in interiors, fashion and branding.

Rust is a warm, earthy orange-brown that feels cozy and grounded. In interiors it brings autumnal richness through velvet, leather, ceramics and textiles, and it sits comfortably in bohemian, Mediterranean and mid-century schemes.

Because it is muted, rust functions almost as a warm neutral — a more characterful stand-in for brown or burnt orange in both rooms and wardrobes.

What pairs with Rust

Curated combinations — and exactly why each one works.

Rust + Teal

Rust and teal are near-complementary: the warm-cool contrast is rich and balanced, a favorite of boho and mid-century palettes.

Rust + Sage

Muted rust and muted sage make a soft, earthy, organic pairing that feels modern and calm.

Rust + Cream

Cream lightens rust into a warm, sun-baked, terracotta-adjacent scheme.

Rust + Navy Blue

Deep navy grounds rust and gives its warmth a crisp, sophisticated counterpoint.

Similar colors

Ranked by CIE76 ΔE — the perceptual distance from Rust. Lower ΔE means a closer match (below ~2 is barely distinguishable).

All 33 Reds →

Shades & tints

Nine steps of Rust by lightness — from #5F2207 (darkest) to #DA9C82 (lightest). Click any to copy.

-40% #5F2207
-30% #752A09
-20% #8B310B
-10% #A1390C
BASE #B7410E
+15% #C0582B
+30% #C86F48
+50% #D18565
+70% #DA9C82

Complementary

Sitting opposite Rust at 198° on the color wheel, these give the highest-contrast pairings.

Palettes

Curated 5-color combinations featuring Rust.

#B7410E
#FFA500
#F5F5F5
#8B4513
#C0C0C0

Autumn's Embrace

Warm comfort
#B7410E
#4B4B4B
#FFFFFF
#A0522D
#D3D3D3

Industrial Harmony

Urban elegance
#B7410E
#FFD700
#F5F5F5
#D2691E
#CD853F

Desert Sunset

Vibrant warmth

Rust scale

A 50–900 tonal scale with Rust anchored at 500 — ready to drop into a design system. Click any step to copy.

50 #F9F0EC
100 #F2DDD4
200 #E4B7A3
300 #D59173
400 #C66941
500 #B7410E
600 #96350B
700 #792B09
800 #5C2107
900 #3E1605

Accessibility

Works well as text on light backgrounds; fails on dark.

Aa Best text color: #FFFFFF · 5.56:1
Rust as text on… Ratio AA AAA
Aa White background 5.56:1 Pass Large only
Aa Black background 3.78:1 Large only Fail

Thresholds: AA needs 4.5:1 (normal text) / 3:1 (large); AAA needs 7:1 / 4.5:1. Large = 18pt+ or 14pt+ bold.

How to use #B7410E

Copy-ready values for CSS, screen and print, plus the extra conversions designers reach for.

CSS color: #B7410E;
CSS color-mix (lighten 30%) color-mix(in srgb, #B7410E 70%, white)
HSV / HSB 18°, 92%, 72%
CMYK (print) 0, 64, 92, 28
Decimal 12009742
Nearest web-safe #CC3300

Color vision

How Rust appears to viewers with the three main types of color blindness (~1 in 12 men, 1 in 200 women). Simulated approximations.

Normal vision

#B7410E

Protanopia (no red)

#84831A

Deuteranopia (no green)

#8B941D

Tritanopia (no blue)

#B12426

Rust FAQ

Quick answers to the questions people ask about Rust.

Is rust orange or brown?

It is a muted orange-brown — orange darkened and dulled toward brown, the color of oxidized iron. It reads warmer and more orange than chocolate brown, but earthier and less vivid than pure orange.

What is the difference between rust, terracotta and burnt orange?

Burnt orange is the brightest, terracotta sits in the middle with a clay-pink warmth, and rust is the deepest and most brown. They form a family, with rust the most muted and earthy of the three.

What colors go with rust?

Teal and navy for cool contrast, sage and olive for an earthy organic look, cream and beige to lighten, and mustard or gold to deepen the autumnal warmth.

Indian Red
23 / 33 Reds Venetian Red
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