#DF73FF
Purple family

Heliotrope

Also known as: vivid · playful · whimsical · floral · energetic
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Hex #DF73FF
RGB rgb(223, 115, 255)
HSL hsl(286°, 100%, 73%)
CMYK 13 · 55 · 0 · 0

Meaning

In Western cultures, heliotrope signifies creativity and inspiration, often associated with artistic endeavors. Conversely, in some Eastern traditions, it represents spirituality and the connection to the divine, showcasing its multifaceted significance across different cultures.

The term 'heliotrope' comes from the Greek word 'heliotropion', which means 'turning toward the sun', reflecting the flower's tendency to follow sunlight. The color gained popularity in the late 19th century, particularly in the art world, as artists like Vincent van Gogh embraced its vibrancy in their works.

vividplayfulwhimsicalfloralenergetic

Similar colors

Ranked by CIE76 ΔE — the perceptual distance from Heliotrope. Lower ΔE means a closer match (below ~2 is barely distinguishable).

All 31 Purples →

Shades & tints

Nine steps of Heliotrope by lightness — from #743C85 (darkest) to #EEB6FF (lightest). Click any to copy.

-40% #743C85
-30% #8F4AA3
-20% #A957C2
-10% #C465E0
BASE #DF73FF
+15% #E384FF
+30% #E795FF
+50% #EBA5FF
+70% #EEB6FF

Complementary

Sitting opposite Heliotrope at 106° on the color wheel, these give the highest-contrast pairings.

Palettes

Curated 5-color combinations featuring Heliotrope.

#DF73FF
#FFB3DF
#FFFFFF
#A8A8A8
#FF5C8A

Floral Fantasy

Bright Spring
#DF73FF
#6A0DAD
#F5F5F5
#333333
#FF7F50

Dreamy Twilight

Mystical Evening
#DF73FF
#FFD700
#F0F0F0
#888888
#90EE90

Whimsical Garden

Cheerful Bloom

Heliotrope scale

A 50–900 tonal scale with Heliotrope anchored at 500 — ready to drop into a design system. Click any step to copy.

50 #FCF4FF
100 #F9E6FF
200 #F3CAFF
300 #ECAEFF
400 #E690FF
500 #DF73FF
600 #B75ED1
700 #934CA8
800 #703A80
900 #4C2757

Accessibility

Works well as text on dark backgrounds; fails on light.

Aa Best text color: #000000 · 8.03:1
Heliotrope as text on… Ratio AA AAA
Aa White background 2.61:1 Fail Fail
Aa Black background 8.03:1 Pass Pass

Thresholds: AA needs 4.5:1 (normal text) / 3:1 (large); AAA needs 7:1 / 4.5:1. Large = 18pt+ or 14pt+ bold.

How to use #DF73FF

Copy-ready values for CSS, screen and print, plus the extra conversions designers reach for.

CSS color: #DF73FF;
CSS color-mix (lighten 30%) color-mix(in srgb, #DF73FF 70%, white)
HSV / HSB 286°, 55%, 100%
CMYK (print) 13, 55, 0, 0
Decimal 14644223
Nearest web-safe #CC66FF

Color vision

How Heliotrope appears to viewers with the three main types of color blindness (~1 in 12 men, 1 in 200 women). Simulated approximations.

Normal vision

#DF73FF

Protanopia (no red)

#B0AFDD

Deuteranopia (no green)

#B7BFD5

Tritanopia (no blue)

#DAC2BD
Mulberry
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